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A wacky interactive campaign to launch a highly anticipated game.

How to let fans experience the explosive fun of the barrel cannons from the new Donkey Kong you ask? Well, when the user clicks on the barrel cannon, Donkey Kong is fired out of the banner, sending the user flying across multiple Web pages until he lands on a page containing relevant content to Donkey Kong Country Returns. This would be a dynamic way to send people to game footage and review sites giving them their first taste of the all-new surprises waiting for them in the game.

A Yahoo! Games take-over, which is vertical by nature, is now a side-scrolling portal for a day. As you scroll on the bottom, you are actually controlling Donkey Kong as he bolts through objects and gaps.

On YouTube’s Nintendo channel, the regular spinning wheel graphic is now a circle of bananas, as seen in the game.

Simple.