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From now on, no two Hard Rocks are alike. We’ve turned every venue into a unique, local experience. That means local food, local art, and of course, local music. It’s the best of a city’s culture, cranked up for the world to hear.


Festival:

It’s time for Hard Rock to rock. Hard. LAÜD is a 24-hour music festival to kick off our grand re-opening, with live shows from all 144 venues across the globe. Through the miracle of time zones, there will always be a show playing somewhere.


A New Hard Rock:

Between local sets, big screens broadcast shows from other venues.
Screens displaying live crowd footage from other cities replace bar mirrors.


Discovering Music, Reinvented:

Live, streaming videos and chat rooms connect visitors across the globe. Visitors can delve into local music scenes, explore a city’s rock history, and create and manage their own music station.